Notes

Sep 14, 2026

3 min read

Reduced motion is a design brief, not a toggle

Designing the still version first changes the animated one.

Abstract geometric thumbnail for a sample journal article

Still first

If the static layout does not communicate on its own, animation will only hide the problem.

We now sketch the reduced-motion state of every interaction before the animated one.

Related notes

Process

Oct 12, 2026

Why we keep one ugly draft

Typography

Oct 5, 2026

Typography as architecture: notes on a 144px headline

Motion

Sep 28, 2026

Motion that earns its milliseconds

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(Contact) Open for unusual briefs

LET’S MAKE A

LITTLE NOISE.

Have an unusual idea, a challenging brief, or something that deserves a different perspective? Let’s talk.

Start a Project

hello@oddmatter.example

(Contact) Open for unusual briefs

LET’S MAKE A

LITTLE NOISE.

Have an unusual idea, a challenging brief, or something that deserves a different perspective? Let’s talk.

Start a Project

hello@oddmatter.example

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