Motion

Sep 28, 2026

3 min read

Motion that earns its milliseconds

A short rule of thumb for deciding which animations stay.

Abstract geometric thumbnail for a sample journal article

Three questions

Does it explain something, confirm something or guide something? If not, it goes.

Everything that stays is kept under a second and has a reduced-motion alternative written before it is built.

Related notes

Process

Oct 12, 2026

Why we keep one ugly draft

Typography

Oct 5, 2026

Typography as architecture: notes on a 144px headline

Process

Sep 20, 2026

The odd one out: building a motif from five circles

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(Contact) Open for unusual briefs

LET’S MAKE A

LITTLE NOISE.

Have an unusual idea, a challenging brief, or something that deserves a different perspective? Let’s talk.

Start a Project

hello@oddmatter.example

(Contact) Open for unusual briefs

LET’S MAKE A

LITTLE NOISE.

Have an unusual idea, a challenging brief, or something that deserves a different perspective? Let’s talk.

Start a Project

hello@oddmatter.example

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